Digital Campaigns Officer

With over 70 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith. Come join our 34,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable childrens life stories! Key Responsibilities: Digital Campaigns Officer Location: Milton Keynes Head Office / Hybrid (occasional UK travel) Contract: Permanent, Full-Time (36.5 hours per week) Salary: Circa. £36,576 per annum, depending on experience Join a Global Mission to Make a Difference! Are you passionate about digital engagement and ready to create campaigns that change lives? World Vision UK is seeking an innovative Digital Campaigns Officer to join our dynamic team. This is a unique opportunity to craft and deliver impactful digital strategies that support child sponsorships, fundraising, and brand awareness. About the role As our Digital Campaigns Officer, youll be at the heart of our digital acquisition team, responsible for shaping and executing a comprehensive content strategy across our digital channels. This role offers the opportunity to take your creative and strategic content skills to the next level while making a meaningful impact on childrens lives. Youll develop and implement digital campaigns that resonate with UK audiences and drive user engagement, from initial awareness to conversion. Working collaboratively with various teams, youll refine content and explore new ways to connect with potential donors, turning them into sponsors and supporters. Key responsibilities include:

• Developing and implementing digital campaigns aligned with our mission and brand goals, ensuring content is tailored to each digital channel (including TikTok, Instagram, and YouTube) and target audience.
• Leading brainstorming sessions to create highly creative content concepts, refining ideas, and writing compelling copy for digital channels.
• Optimising user experiences across digital platforms to maximise campaign impact and conversion.
• Supporting lead generation efforts and upper funnel engagement through strategic content designed to inspire action.
• Developing a content testing plan with a test-and-learn mindset, reporting insights back to the team and across the partnership to improve future campaigns.
• Analysing campaign performance, tracking financial acquisition targets, and advocating for data-driven decisions.
• Staying on top of digital trends to bring fresh, innovative ideas into campaigns and continuously enhance engagement strategies.

This role will be key to driving the success of our fundraising initiatives, supporting lead generation tactics, and meeting strict financial acquisition targets, all while ensuring that our digital content connects meaningfully with our supporters. About You Youre a creative and strategic thinker with a strong background in digital content creation and optimisation. You thrive in collaborative environments, bringing excellent communication and project management skills to every campaign. With a passion for driving engagement and making a meaningful impact, you excel at crafting content that resonates with diverse audiences and achieves campaign goals. Required:

• Proven experience in creating and executing digital content strategies for acquisition, with a focus on turning potential donors into supporters.
• A deep understanding of how engaging, tailored content drives conversion throughout the marketing funnel, and strategic knowledge of key social media platforms (including TikTok, Instagram, and YouTube), as well as paid media channels and email.
• Strong copywriting and proofreading skills, with the ability to craft compelling messages across multiple digital channels.
• Experience delivering, testing, and optimising user experiences across digital platforms, ensuring a seamless and engaging journey from awareness to conversion.
• Confidence in hosting cross-team content brainstorming sessions, delivering creative outputs that align with campaign objectives.
• Experience in reporting on content success, including providing insights to stakeholders within the organisation and across the global partnership.
• Strong stakeholder management skills, able to collaborate effectively with internal teams, external partners, and international offices.
• Experience creating storyboards and content plans to drive cohesive, impactful campaigns.

Desired:

• Ability to use photo or video editing tools to enhance content for various digital channels.
• Experience using Google Analytics or similar tools to analyse campaign performance and provide actionable insights.
• Experience leading content creation for other digital platforms (such as Clubhouse, Pinterest, etc.).
• Experience in fundraising campaigns and understanding of the digital fundraising landscape.
• A degree in Digital Marketing, Communications, or a related field (or equivalent experience).

Our Christian identity underpins everything we do, so as an active Christian, this role offers you the opportunity to integrate your faith while being sensitive to its various expressions across cultures and denominations. Ready to Apply? If youre excited to make a difference through digital engagement, wed love to hear from you! Apply today by sending your CV and a cover letter detailing your experience and why youre a great fit for this role. Closing Date for applications: 21st March 2025 We reserve the right to interview candidates and close the ad ahead of the closing date should a strong candidate be identified. **Please note that you MUST be holding the Right to work in the UK documentation as unfortunately this role is not sponsored** Universal acceptance for everyone, everywhere is at the heart of our Christian organisation. We promote diversity of thought, culture and background, which connects the entire World Vision family. As such, World Vision is proud to be an Equal Opportunity Employer. We value diversity and aspire to reflect this in our workforce. We particularly welcome applications from under-represented sections of the community. World Vision UK also operates flexible working policies and practices. As a child focused organisation, World Vision UK is committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check. World Vision UK is a registered organisation operating the Misconduct Disclosure Scheme (MDS) and we shall check with your previous employers about your behaviour and conduct. We will be requesting they complete a form known as a Statement of Conduct. For more information see: The Misconduct Disclosure Scheme (misconduct-disclosure-scheme.org) By submitting your application, you understand and accept that World Vision UK will process the data you provide for the purposes of your application and in accordance with the World Vision UK - Job Applicant Privacy Notice. No agencies please. Applicant Types Accepted: Local Applicants Only